Dave Larson graduated from the University of Wisconsin-Eau Claire with a bachelor of business administration/accounting degree. He served as Accounting Manager/Controller for several local manufacturers and then joined First Union Securities in 1999. He moved to Raymond James Financial Services with his dad, Jon Larson, in March 2002. Since 2014, Dave owned his well-respected financial advisory business, Larson Financial Group, LLC, until joining Peoples Wealth Management in 2025.
Dave lives in Rib Mountain with his family and black lab. In his free time, he enjoys spending time with his family, traveling, attending sporting events, and playing golf.